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AMA

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By and for overstimulated minds

Flow is both increasingly elusive and increasingly coveted in modern life.  We’re always on. Always stimulated. Always connected to everything but ourselves.  As a collective of entrepreneurs and creatives living at that pace, we set out to develop a tool that could help us meet intensity with clarity rather than burnout. That’s why we created AMA: a tonic designed by and for overstimulated minds navigating the demands of contemporary life. 

Born from lived experience and scientific curiosity, AMA sits at the intersection of nature, neuroscience and innovation. We partnered with the founders of Harmless Harvest — pioneers in ethical sourcing and clean formulation — to develop a first-of-its-kind product: a functional tonic designed to deliver balanced energy, focused flow, and nervous system support you can actually feel. All without the spikes, crashes or overstimulation we’ve become reluctantly accustomed to.

AMA isn’t another new-wave mushroom drink. It’s a daily tool for accessing flow state — on demand.

"Historically, Amanita has been used across cultural contexts for its calming, introspective properties"

Rooted in Amanita muscaria

Amanita muscaria is one of the most iconic mushrooms in the world — instantly recognizable, yet widely misunderstood. Beyond its striking red cap lies a complex chemical profile that interacts with the nervous system in unique ways. 

Historically, Amanita has been used across cultural contexts for its calming, introspective properties — often associated with altered states of awareness and perception. Its primary active compound is muscimol — a molecule known for its GABA-modulating activity on the mind.

This makes Amanita distinct from stimulant-based ingredients or psilocybin-containing mushrooms — offering a fundamentally different functional pathway.

"Historically, Amanita has been used across cultural contexts for its calming, introspective properties"

Our promise

AMA is crafted with transparency, integrity, and deep respect for both people and the planet. 

Every batch is verified for purity, potency and consistency. 

We believe productivity should feel good, energy should be sustainable, and focus should never come at the expense of our nervous system.

AMA exists to help you access your most grounded, clear and creative state — again and again.

Find your flow.

Safety & FAQs

  • When should I drink AMA?

    Morning, midday, or before focused work. Avoid close to bedtime due to caffeine content.

  • How will AMA make me feel?

    Clear, steady, and focused — energized without spike or crash.

  • Is AMA psychedelic? Will it get me high?

    No. AMA contains a detoxified extract of Amanita muscaria and is non-psychedelic, with no hallucinogenic effects.

  • Is AMA safe for daily use?

    Yes. AMA is formulated for functional, everyday performance — including work, driving, and creative focus.

  • Can I take AMA with medication?

    If you are taking prescription medication, consult your healthcare provider before use.

  • Can I take AMA while pregnant or breastfeeding?

    We do not recommend use during pregnancy or while breastfeeding.